Thursday, November 28, 2019

Baskin Robbins Marketing Research Case Study free essay sample

This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamerys sales were now almost 75 percent of Baskin-Robbins sales. The contest has changed since the mid-1980s. Customers are more demanding about the hospitality experience. They earn more money and they can buy comparable ice creams to Baskin-Robbins in grocery stores now. While BR’s competitors are pushing this mix-in experience a higher price theater experience. The main purpose of the Baskin-Robbins corporate study was to decide whether or not they should change their logo to gain a competitive advantage. They are also using this study to find out the implications of a change of logo, and a change in the way the stores are designed. We will write a custom essay sample on Baskin Robbins Marketing Research Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The key questions the Baskin-Robbins brand team is addressing are: should the brand logo be changed to signal something new is happening at Baskin-Robbins? If the logo is changed would there be synergy between the logo changed and the redesign interiors? Also, changing the interior of stores will offer a lot of complications with the franchisees. A main concern is whether or not these franchisees would be willing to buy into the new ideas, considering that they have invested a lot into the franchise. The management of Baskin Robbins wants to change logo based on the customer reaction towards old logo and new logo after showing the drawings of the new logo and new redesign of the stores. The research design to be adopted should be exploratory research that can be based on the focus groups and direct interviews with the customer. Also observational research can be used to perform the research on how the customer reacts to the visits to the store and their reaction during the direct interview with the interviewer on the store and logo redesign. Approach for the research should be developed. Approach can consist of multiple research options such as direct interviews, focus groups and observational research. Research design can include the form of the research for each of the approach. A questionnaire can be designed to have direct interviews with the customers visiting the store. An observational form can be designed to capture the observations during the direct interviews. Secondary data have been collected for purposes other than the problem at hand. These data can be quickly located and are not expensive. Syndicated data are the compiled data available from the external agencies that can be used for the marketing research problem. These data are available in bulk. The secondary and syndicated data can be used for the research. Customer can be interviewed based on their location by an internet survey or a telephonic call to gather details about their perspective on Baskin Robbins old logo and their experience with the store. Conclusion Marketing research plays an important role in decision making. Professionally done marketing research are practical provides a value to management.

Sunday, November 24, 2019

Number of Supreme Court Nominees By President - List

Number of Supreme Court Nominees By President - List President Barack Obama successfully chose two members of the U.S. Supreme Court and has a chance to nominate a third before his term ends after 2016. If hes able to push a candidate through what can be a politically charged and sometimes lengthy nomination process, Obama will have chosen a third of the nine-member court. So how rare is that? How many times has a modern president gotten an opportunity to choose three justices? Which presidents have nominated the most Supreme Court justices and had the largest impact on makeup of the highest court in the land? Here are some questions and answers about the number of Supreme Court nominees by president. How did Obama get the chance to nominate three justices? Obama was able to nominate three justices because two members of the Supreme Court retired and a third died in office. The first retirement, that of  Justice David Souter, came a short time after Obama took office in 2009. Obamas chose Sonia Sotomayor, who later become the first Hispanic member and third woman justice to serve on the high court. A year later, in 2010, Justice John Paul Stevens gave up his seat on the court. Obama picked Elena Kagan, a former Harvard Law School dean and solicitor general of the United States who was widely seen as a consensus-building liberal. In February 2016, Justice Antonin Scalia died unexpectedly. Is It Rare For a President to Get to Nominate Three Justices? Actually, no. Its not that rare. Since 1869, the year Congress increased the number of justices to nine, 12 of the 24 presidents preceding Obama successfully chose at least three members of the Supreme Court. The most recent president to get three justices on the high court was Ronald Reagan, from 1981 through 1988. In fact, one of those nominees, Justice Anthony Kennedy, was confirmed in a presidential-election year, 1988. So Why Were Obamas 3 Nominees Such a Big Deal? That Obama had the opportunity to nominee three Supreme Court justices was not, in an of itself, the big story. The timing - his final 11 months in office - and the impact his choice would have on setting the ideological course on the court for decades to come made his third nomination such a big news story and, of course, a political battle for the ages. Related Story: What Are Obamas Chances of Replacing Scalia? Which President Has Chosen the Most Supreme Court Justices? President Franklin Delano Roosevelt got eight of his nominees on the Supreme Court over the course of just six years in office. The only presidents who have come close are  Dwight Eisenhower, William Taft and  Ulysses Grant, whom each got five nominees on the court. So How Does Obamas 3 Picks Compare to Other Presidents? With three picks for the Supreme Court, Obama is exactly average. The 25 presidents since 1869 have gotten 75 nominees on the high court, meaning the average is three justices per president. So Obama falls right in the middle. Here is a list of presidents and the number of their Supreme Court nominees who made it to the court since 1869. The list is ranked from presidents with the most justices to those with the least. Franklin Roosevelt: 8 Dwight Eisenhower: 5 William Taft: 5 Ulysses Grant: 5 Richard Nixon: 4 Harry Truman: 4 Warren Harding: 4 Benjamin Harrison: 4 Grover Cleveland: 4 Ronald Reagan: 3 Herbert Hoover: 3 Woodrow Wilson: 3 Theodore Roosevelt: 3 Barack Obama: 2* George W. Bush: 2 Bill Clinton: 2 George H.W. Bush: 2 Lyndon Johnson: 2 John F. Kennedy: 2 Chester Arthur: 2 Rutherford Hayes: 2 Gerald Ford: 1 Calvin Coolidge: 1 William McKinley: 1 James Garfield: 1 * Obama has not yet nominated a third justice, and it remains uncertain whether his choice will will confirmation.

Thursday, November 21, 2019

Tort law essay Example | Topics and Well Written Essays - 1500 words

Tort law - Essay Example Tort law is one of the most important aspects of the legal industry. In simple words, tort law can be defined as a specialised body of law that provides solution for the mis – doings or wrong doings that are basically civil in nature and does not arise from any contractual obligations. In other words, tort law is the set of laws that are used to get legal damages by the accusers in case the accused is legally responsible for the damage caused. The prime difference in between any criminal case and a case of tort is that of motif and punishment. While criminal cases involve those that are motivated to hurt the other party in some way or the other, the cases that are of tort in nature does not hurt other knowingly. In most of the cases, damage is caused by chance. Therefore, also there is a major difference in case of punishment in between both the cases. Criminal cases basically involve harsh punishment as the intention was to hurt the other party while tort cases predominantly attract only compensation on the loss that has been caused because of the hurt. The tort cases primarily have two important pillars upon which the entire set of law revolves namely ‘the standard of care’ and ‘negligence’. ‘Standard of care’ is a legal phrase that helps the honourable court to identify if the case is of tortious in nature or not. The underlying point of contention for the ‘standard of care’ is that who actually suffers the actual loss from the injury, is it the person himself or is it transferred to some other party. The other important consideration is that of negligence. The charging party i.e. the accuser needs to prove in the court of law that the damage incurred was because of the negligence on the part of the other party. If is not proved that the damage was because of the negligence, one cannot be held responsible under the tort law. Compensation culture is an ongoing trend especially in the states of England

Wednesday, November 20, 2019

Criminal Justice Capstone Research Proposal Example | Topics and Well Written Essays - 3250 words

Criminal Justice Capstone - Research Proposal Example This paper explores gun violence, the triggers and ways to curb it. Gun violence is a problem that can be traced to the advent of guns. But unlike ancient aggressive actions of individuals, violence in the current era of sophisticated guns has been more serious and damaging to the victims and the society in general. The influx of firearms in Arkansas has served to offer a more sincere means of threats as well as a faster medium of taking out human life. The initial interaction American society had with guns in the mid-nineteenth century was exceptionally lacklustre (Hogeboom, 2000). The extension of the acquisition of guns to civilians created the unintended result of an effective means of death, especially in states with poor anti-gun laws like Arkansas. The slacken rules of owning a gun without proper license in the state has led to rampant cases of murder in the state (Devi, 2012). The intense measures of violence associated with guns over the years have prompted various actions to be taken in order to minimize the injurious situations that have occurred and continue occurring in the state. Other states, however, have implemented laws that offer exceptionally punitive penalties for unlawful possession of a gun. Task forces that seek to limit the amount of illegal weapons available within the public have also sprouted in the state, but with little if any achievements made so far (Stell, 2004). In light of this, researchers have proposed that further action in the form of tighter legislation should be enacted to limit cases of gun violence in Arkansas (Lot, 2013). However, a major source of contention stems from the Second Amendment, which legalizes gun ownership for security and sporting events (Faria, 2012). This paper explores th e issue of gun violence in Arkansas and proposes strategies that if implemented would curb the problem. The grave issue of gun violence in Arkansas

Monday, November 18, 2019

Zara - IT for Fast Fashion Case Study Example | Topics and Well Written Essays - 1000 words

Zara - IT for Fast Fashion - Case Study Example The essay "Zara - IT for Fast Fashion" concerns Zara - fashion company. The company started by Amancio Ortega at the Northern part of Spain continually enjoyed growth in the Spanish market through strategic prepositions. Initially, the chain served the needs of the local consumer in the young feminine segment. Within the last ten years, the company grew proportionately to increased revenues and consumer loyalty through the modernized approaches that it employed. The company preserves the strengths of analyzing the customer targets in the market as serving the entire fashion market poses more threats than opportunities. The company defines that the youthful female consumer depicts a standardized behavior throughout the geographical segments. Zara depicts that the consumer buying decision model affects all businesses alike. The company analyzes fashion needs through the online research surveys and establishes on the fashion trends that depict a favorable rate of return on investment. T hrough a communicative channel that tends to link the company to the consumer, Zara advertises on the release of the garments that target to suit perceived consumer needs. The company runs a solely owned ultramodern factory that designs and makes garments in accordance to the anticipated consumer needs. Zara communicates actual date of releasing the new makes to the customer, and through an effective delivery chain, the company avails the garments to the more than 1500 outlets in 70 countries of the world economy.

Friday, November 15, 2019

The Expansion Of A Vietnamese Fast Food Company Marketing Essay

The Expansion Of A Vietnamese Fast Food Company Marketing Essay PHO24 is a restaurant chain in Vietnam with over 50 branches operating worldwide serving tasty Ttraditional Vietnamese Pho noodles. Its a Vietnamese noodle restaurant chain belonging to Nam An Group, the biggest FB Corporation in the country. Apart from PHO24, Nam An Group owns and operates many other different FB brands including An Vien Restaurant, Maxims Nam An Restaurant, Thanh Nien Restaurant, An Restaurant, Goody Ice Cream, Goody Plus Ice Cream, Ibox Cafà ©, etc. Trung, 39, is the founder of the Nam An Group, the holding company behind the Pho24 fast-food chain, one of Vietnams most successful home-grown franchises. Armed with a PhD in business administration from Australia and a drive to get rich quick, Trung opened the first branch of Pho24 in 2003 in Ho Chi Minh City with the aim of feeding into the citys fast-growing foreign-tourist market. Pho24s unique blend of pho (beef noodles) and air-conditioned McDonalds-style dining proved equally popular with the locals, who now represent more than half of his clientele. Pho24 has grown into one of Vietnams largest fast-food chains, with 24 restaurants nationwide and plans to open another 73 across the country by the end of 2008. Trung is leveraging Pho24s local success into global expansion plans, with one branch in Indonesia, concrete plans to open restaurants in Manila and Singapore this year, and designs eventually to establish branches in South Korea, Japan, Australia, China and the United States. Foreign franchise invasion. Last year, 530 foreign and local brand names were franchised and another 811 franchises were transferred into Vietnam, according to the National Department of Intellectual Property (NDIP). Foreign fast-food franchises are slowly finding their place alongside the countrys traditional shophouse vendors, including the likes of KFC, Jollibee and Dilmah (a teahouse chain). Global brands such as McDonalds, Starbucks, Gloria Jeans, Pizza Hut and Dairy Farm are readying to make inroads once Vietnam accedes to the World Trade Organization (WTO), which is likely to happen next year. IKEA, Tesco and Wal-Mart have also reportedly examined the market. Trung views coolly the coming foreign invasion, asserting that his superior understanding of local market conditions coupled with the latest foreign management techniques will maintain his budding franchises competitive edge. The Pho24 logo reflects the number of different ingredients, 24, and the number of hours, 24, required to prepare each bowl of his signature beef-and-noodle soup. One day he also hopes all his shops will be open around the clock, that is, 24 hours a day. Trung was particularly sensitive to regional taste differences, something he believes big global fast-food chains will likely overlook when entering the market. To arrive at just the right blend of northern and southern taste preferences, Trung and family sought a culinary middle ground, less salty than Hanois version of the national dish, and less sweet and fatty than Ho Chi Minh Citys usual fare. With Pho24s success, Trung is conducting taste tests for expanding into other traditional Vietnamese dishes, including spring rolls and bun cha, for which he already holds registered trademarks for possible chains of Springroll24 and BunCha24. Synonymous with Vietnamese culture, Pho (beef noodle soup) is the national food. For generations, Pho has been Vietnams typical street food where people squat on little stools and slurp a hearty bowl. This restaurant has set a new standard of enjoying this dish by offering fancier setting with air conditioning and a more delicate tasting option. What also sets Pho 24 apart, is its ever expanding presence and branded appearance. Each of the restaurants looks and operates the same: stylish green walls, artistic photos, chic bench style wooden tables. If youre wondering how this place got its name it is because of the 24 tasty ingredients which make their pho consistently delicious! The first PHO24 outlet was opened in June 2003 on Nguyen Thiep Street, opposite to the prime landmark Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, Nha Trang, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong. PHO24 plans to open more stores in all major cities of Vietnam as well as in overseas markets, where there are extensive Asian populations. The founders believe that PHO24s business concept is unique but easy to multiply due to its small space requirement, low investment, standardized operational procedures, and most importantly, the top quality of the food. Ideas and Business concept PHO has been the most famous dish of Vietnam but it was only known as street food for many decades. Therefore, the founders of PHO24 saw this is an excellent opportunity to create a new business concept that meets the high standards but still preserving the traditional value. After nearly two years of market research especially the customers taste PHO24 has invented a unique flavor for PHOs broth derived from 24 top-quality ingredients and spices. This unique taste has been warmly welcomed by not only the customers from HCM City but also Ha Noi, Da Nang, Binh Duong, Vung Tau, Nha Trang and other provinces. The overseas market however will be the largest one. By July 2009 we have stores in Jakarta (Indonesia), Manila (Philippines), Phnom Penh (Cambodia), Seoul (Korea) and Sydney (Australia). In this August, PHO24   opened the sixth outlet in Jakarta Indonesia. Furthermore, In October 2009, PHO24 will be first introduce in Centre Business District in Hong Kong and the second outlet in Seoul, Korea will follow by. Japan and the United States are expected to be next destinations of PHO24 in 2010. In 2004, 2005, 2006 2007, 2008, 2009 PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, Thoi Bao Kinh Te Viet Nam and Tu Van Tieu Dung magazine.   In 2008 Pho24 was voted as an International Franchiser of the Year, accepted by FLA Singapore. In 2010, PHO24 is one of the top 10 Ho Chi Minh City One Hundred Excitements which voted by travelers. INTERVIEW QUESTIONS The external challenges facing Pho24 in their decision to enter China market Questions will be focus on a series of food scandals that shocked consumers and reduced consumer confidence. Are there any safety precaution measurements to be imposed on suppliers to ensure that contaminated products are shunt off from entering the supply chain? counterfeit and shoddy food products Is Pho 24 ready to inspect every supplier? Is there an established system for evaluating food authenticities? Will the company set aside an annual budget for quality control measurements? How do the company ensure that time and resources are not wasted when dealing with Chinese authorities? Will the company consider taking on local partners or consultants? What are the company stands GM food issues? Will in the company allow GM food such as GM crops entering the supply chain? Will the consumers be informed? If the price of the non GM raw material is more expensive than the GM raw material, how will you choose? The understanding of China market and expansion strategies China was formally joined WTO since year 2001, as such a lot of foreign company begin to search for their possibility to build their market in China, the giant food company like Mcdonald has established about 20 years in China since their first store open in Shenzen year 1990. KFC already about 23 years in China since year 1987 first store open in Beijing. As such, to ensure PHO24 enter the China market successfully and sustainable in China market, the understanding about the market and the marketing strategies become the most important element to be consider before the enter decision make. The China market was very competitive nowadays since they joined WTO in Dec 2001, from your previous experience in expanding international business, may I know what is your understanding about China Market? Especially from the aspect of political risk and legal, Consumer demand, financial environment, economy and culture. What is your entry strategy to China market? Whether by Franchising, Joint Venture, Green Field or Licensing. The global brand Food Company like Mcdonald and KFC already about 20 years in China market. How was your company plan and strategies to compete with their branch and get the market share from them? What is your company plan to position yourself in China market and what kind of customer segment your company targeted? What are your international marketing program strategies? Standardization or adaption? The important elements to standardize of adapt are international pricing, global branding and product development, International Distribution and International Marketing Communication. What do you think will become the barriers for your company entry and the challenges the company will facing in China market? Company capability to start-up and support operation in China How much the company is expected to invest in the China market to open the Pho24 restaurants? What is the budget the company is planning to allocate to the China market and how may head count that they are willing to employ for the 24 hours business? How much allocation is needed for training and support for the staff is needed to prepare the staff for their first year of the business operation? What are the sales patterns for a typical day, week, and month in a restaurant chain in China? What are the total costs to set up a Pho24 in China as China has huge population? Other questions How do you select and manage the relationship with your Chinese partner? We realized that Chinese beef noodle soup has gained popularity in China. How sure you are that Vietnamese beef noodle can further penetrate Chinese market? In your opinion, is it possible for a beef noodle concept to be as successful as traditional fast-food chains such as McDonald and KFC? What issues do you believe will be most important for your success in China for the next 10 years?

Wednesday, November 13, 2019

Proton Radiography Essay example -- Nuclear Science

The purpose of this project is to compare radiation imaging simulations of protons to X-rays. In this project proton radiography is proposed as an alternative diagnostic method for the nuclear stockpile. The basis of this project is the use of proton radiography for implosion tests. In any nuclear weapon, implosion geometry is crucial. Implosion tests are needed to ensure that the weapons will perform as expected after years of storage. These tests also help validate computer simulations of nuclear weapon performance. The underground nuclear test ban treaty of 19631 makes confirmation of computer simulations vital to stockpile stewardship. In an implosion test a full-scale weapon mock-up is designed and created using a surrogate metal that has similar mechanical properties to those of the fissile material but cannot produce nuclear reactions. During an implosion, shock waves' high pressures and hot temperatures will cause the solid materials present to flow like liquids. Liquid behav ior can be described by hydrodynamic equations; implosion tests are often called hydro-tests2 in industry. During the Manhattan Project, scientists took snapshots of imploding mock-ups with intense flashes of high-energy x-rays. In 1995 Los Alamos physicist Chris Morris2 developed a way to use protons instead of x-rays for hydro-test radiography. Proton Radiography has many benefits some of which will be discussed in this report. Background Radiography is the production of an image on a radiosensitive surface, such as a photographic film, by radiation other than visible light i.e. radiograph.3 During radiography beams are used to view a material with non-uniform composition. A beam of X-rays is produced by an X-ray generator and is projected towar... ... use of dose cards to compare the dose for each particle to image at various energies. Running the simulation several times with various materials such as Plutonium at compressed densities would also prove more applicable to use for hydro-testing. Works Cited 1. Court, Edward C. Snow and John D. "Radiography Image Detector Capability in MCNP4B." Trans. Am. Nucl Soc. ((1998)): 79, 99. 2. Fishbone, Brian. "shaper X-ray vision for hydrotests." Los Alamos research quarterly . http://www.lanl.gov/quarterly/q_w03/pro_rad.shtml. 3. http://www.state.gov/www/global/arms/treaties/ltbt1.html. "Partial Test Ban Treaty." 1963. 4. Koehler, A.M. "Proton Radiography." Science (1968): 160(3825): p. 303-304. 5. Wolbarst, Anthony B. Looking within: how X-ray, CT, MRI, ultrasound, and other medical images are created . London England: University California Press, 1990.

Sunday, November 10, 2019

How and why are American Families changing Essay

Family polishes individuals like in an institution, but the American family is gradually losing the status of an alma mater. The main setback suffered is devaluation and deficient functioning. Devaluation is evident from a decline in its perusal by new generation and deficient functioning due to economic burdens, ethical vacuum and reluctance in offering unsung sacrifices to raise a family. (Benokraitis) Three factors can be ruled out as the primary functionaries in shaping up the current family setup. Firstly, the lack of religious involvement leads to a decline in performance of moral duties. Raising a family is not fun but a responsibility laden task. Without moral pressures, few young minds will take pains to shoulder the burden of acting responsibly. Secondly, devaluation of family as an inspirational medium is also leading the minds to lose interest in it. Economic pressures, social injustices in the first place destabilized families which then gradually lost their own grounds. (Benokraitis) Thirdly a vast, open spouse market does not let many to settle seriously, carry the burdens of family life. Mostly youngsters are falling prey to this. Many with their bad experiences leave the idea of settling ever even before practicing it. (Benokraitis) Thus, we see that even these three factors are intimately interconnected. To revitalize the family institution individuals with their moral, religious, educational, social faults have to be analyzed and corrected. Our parents enjoyed much better coherent family setups. Technologically and educationally they were far behind. However, psychological, emotional development of them was superior to us.

Friday, November 8, 2019

140 Key Copyediting Terms and What They Mean

140 Key Copyediting Terms and What They Mean In the world of publishing, sans serif is not a holiday resort, curly quotes arent a cheese snack, and a bastard title is really nothing to be ashamed about. Likewise, bullets, daggers, and backslashes are rarely fatal. Even dead copy is often livelier than it sounds. What Is Copyediting? Copyediting (or copy editing) is the work that a writer or an editor does to improve a manuscript and prepare it for publication. Here, we reveal some of the jargon of the copyediting trade: 140 terms and abbreviations used by editors in their efforts to produce copy that is clear, correct, consistent, and concise. When do we  need to understand these terms? Usually, only when our work has been accepted by a book or magazine publisher and we have the privilege of working with a conscientious copy editor. Lets hope that time is soon. Glossary of Copywriting Editorial Terms AA. Short for authors alteration, indicating changes made by an author on a set of proofs. abstract.  A synopsis of a paper that often appears before the main text. air.  White space on a printed page. all cap.  Text in all capital letters. ampersand.  Name of the character. angle brackets.  Name of the and characters. AP style.  Editing conventions recommended by The Associated Press Stylebook and Briefing on Media Law (usually called the AP Stylebook), the primary style and usage guide for most newspapers and magazines. APA style.  Editing conventions recommended by the Publication Manual of the American Psychological Association, the primary style guide used for academic writing in the social and behavioral sciences. apos.  Short for apostrophe. art.  Illustration(s) (maps, graphs, photographs, drawings) in a text. at sign.  Name of the character. back matter.  The material at the end of a manuscript or book, which may include an appendix, endnotes, glossary, bibliography, and index. backslash.  Name of the \ character. bastard title.  Usually the first page of a book, which includes only the main title, not the subtitle or authors name. Also called false title. bibliography.  List of sources cited or consulted, usually part of the back matter. blockquote.  Quoted passage set off from the running text without quotation marks. Also called extract. boilerplate.  Text that is reused without changes. bold.  Short for boldface. box.  Type that is framed in a border to give it prominence. braces.  Name of the { and } characters. Known as curly brackets in the UK. brackets.  Name of the [ and ] characters. Also called square brackets. bubble.  Circle or box on a hard copy in which an editor writes a comment. bullet.  Dot used as a marker in a vertical list. May be round or square, closed or filled. bulleted list.  Vertical list (also called a set-off list) in which each item is introduced by a bullet. callout.  Note on hard copy to indicate the placement of art or to signal a cross-reference. caps.  Short for capital letters. caption.  Title of an illustration; may also refer to all text that accompanies a piece of art. CBE style.  Editing conventions recommended by the Council of Biology Editors in Scientific Style and Format: The CBE Manual for Authors, Editors, and Publishers, the primary style guide used for academic writing in the sciences. character.  An individual letter, number, or symbol. Chicago style.  Editing conventions recommended by The Chicago Manual of Style, the style guide used by some social science publications and most historical journals. citation.  An entry directing the reader to other texts that serve as proof or support. clean up.  Incorporating an authors responses to the copyediting into the final hard copy or computer file. close paren.  Name of the ) character. content edit.  An edit of a manuscript that checks for organization, continuity, and content. copy.  A manuscript that is to be typeset. copy block.  A sequence of lines of type that is treated as a single element in design or page makeup. copy edit.  To prepare a document for presentation in a printed form. The term copy edit is used to describe the kind of editing in which errors of style, usage, and punctuation are corrected. In magazine and book publishing, the spelling copyedit is often used. copy editor.  A person who edits a manuscript. In magazine and book publishing, the spelling â€Å"copyeditor† is often used. copyfitting.  Calculating how much space a text will need when typeset, or how much copy will be needed to fill a space. copyright.  Legal protection of an authors exclusive right to his or her work for a specified period of time. corrections.  Changes made in a manuscript by the author or editor. corrigendum.  An error, usually a printers error, discovered too late to be corrected in a document and included in a separately printed list. Also called addendum. credit line.  A statement that identifies the source of an illustration. cross-reference.  A phrase that mentions another part of the same document. Also called x-ref. curly quotes.  Name of the â€Å" and † characters (in contrast to the character). Also called smart quotes. dagger.  Name for the †  character. dead copy.  A manuscript that has been typeset and proofread. dingbat.  An ornamental character, such as a smiley face. display type.  Large type used for chapter titles and headings. double dagger.  Name for the †¡ character. ellipsis.  Name of the . . . character. em dash.  Name of the - character. In manuscripts, the em dash is often typed as (two hyphens). en dash.  Name of the – character. endnote.  Reference or explanatory note at the end of a chapter or book. face.  The style of type. figure.  An illustration printed as part of the running text. first ref.  The first appearance in a text of a proper name or of a source in reference notes. flag.  To call someones attention to something (sometimes with a label attached to hard copy). flush.  Positioned at the margin (either left or right) of the text page. flush and hang.  A way of setting indexes and lists: the first line of each entry is set flush left, and the remaining lines are indented. FN.  Short for footnote. folio.  Page number in a typeset text. A drop folio is a page number at the bottom of a page. A blind folio has no page number, though the page is counted in the numbering of the text. font.  Characters in a given style and size of a typeface. footer.  One or two lines of copy, such as a chapter title, set at the bottom of each page of a document. Also called  running foot. front matter.  The material at the front of a manuscript or book, including the title page, copyright page, dedication, table of contents, list of illustrations, preface, acknowledgments, and introduction. Also called  prelims. full caps.  Text in all  capital letters. full measure.  The width of a text page. galley.  The first printed version (proof) of a document. glance.  A brief listing of information that accompanies a story. GPO style.  Editing conventions recommended by the  United States Government Printing Office Style Manual, the style guide used by U.S. government agencies. gutter.  The space or margin between facing pages. hard copy.  Any text that appears on paper. head.  A title that indicates the start of a section of a document or chapter. headline style.  Capitalization style for heads or titles of works in which all words are capitalized except  articles,  coordinating conjunctions, and  prepositions. Sometimes, prepositions longer than four or five letters are also printed in upper case. Also called UC/lc or  title case. headnote.  Short explanatory material following a chapter or section title and preceding the running text. house style.  The editorial style preferences of a publisher. index.  Alphabetized table of contents, usually at the end of a book. ital.  Short for  italics. justify.  Type set so that the  margin  is aligned. Book pages are generally justified left and right. Other documents are often justified only at the left (called  ragged right). kerning.  Adjusting the space between characters. kill.  To order deletion of text or an illustration. layout.  A sketch indicating the arrangement of pictures and copy on a page. Also called  dummy. lead.  Journalists term for the first few sentences or the first paragraph of a story. Also spelled  lede. leading.  The spacing of lines in a text. legend.  An explanation that accompanies an illustration. Also called  caption. letterspacing.  The space between the letters of a word. line editing.  Editing copy for clarity, logic, and flow. linespacing.  The space between lines of text. Also called  leading. lowercase.  Small letters (in contrast to capitals, or  uppercase). manuscript.  The original text of an author’s work submitted for publication. mark up.  To put composition or editing instructions on copy or layouts. MLA style.  Editing conventions recommended by the Modern Language Association in the  MLA Style Manual and Guide to Scholarly Publishing, the primary style guide used for academic writing in languages and literature. MS.  Short for  manuscript. monograph.  A document written by specialists for other specialists. N.  Short for  number. numbered list.  Vertical list in which each item is introduced by a numeral. orphan.  The first line of a paragraph that appears alone at the bottom of a page. Compare to  widow. page proof.  Printed version (proof) of a document in page form. Also called  pages. pass.  Read-through of a manuscript by a copyeditor. PE.  Short for  printers error. pica.  A printers unit of measure. plate.  A page of illustrations. point.  A typesetting unit of measure used to indicate font sizes. proof.  A trial sheet of printed material made to be checked and corrected. proofread.  A form of editing in which errors of  usage,  punctuation, and  spelling  are corrected. query.  An editors question. ragged right.  Text aligned at the left margin but not the right. redline.  On-screen or hard-copy version of a manuscript that indicates which text has been added, deleted, or edited since the previous version. reproduction proof.  A high-quality proof for final review before printing. research editor.  The person responsible for verifying the facts in a story before it is printed. Also called  fact-checker. rough.  A preliminary page layout, not in finished form. rule.  A vertical or horizontal line on a page. running head.  One or two lines of copy, such as a chapter title, set at the top of each page of a document. Also called  header. sans serif.  A typeface that does not have a serif (crossline) decorating the main strokes of the characters. sentence style.  Capitalization style for heads and titles in which all words are in lowercase except those that would be capitalized in a sentence. Also called  initial cap only. serial comma.  Comma preceding  and  or  or  in a list of items (one, two, and  three). Also called  Oxford comma. serif.  A decorative line crossing the main strokes of a letter in some type styles such as Times Roman. short title.  Abbreviated title of a document used in a note or citation after the full title has been given on its first appearance. sidebar.  A short article or news story that complements or amplifies a major article or story. signposting.  Cross-references to topics previously discussed in a document. sink.  Distance from the top of a printed page to an element on that page. slash.  Name of the / character. Also called  forward slash,  stroke, or  virgule. specs.  Specifications indicating typeface, point size, spacing, margins, etc. stet.  Latin for let it stand. Indicates that text marked for deletion should be restored. style sheet.  Form filled in by a copy editor as a record of editorial decisions applied to a manuscript. subhead.  A small headline in the body of a text. T of C.  Short for  Table of Contents. Also called  TOC. TK.  Short for  to come. Refers to material not yet in place. trade books.  Books meant for general readers, as distinguished from books intended for professionals or scholars. trim.  To reduce the length of a story. Also called  boil. trim size.  Dimensions of a page of a book. typo.  Short for  typographical error. A misprint. UC.  Short for  uppercase  (capital letters). UC/lc.  Short for  uppercase  and  lowercase. Indicates that text is to be capitalized according to  headline style. unnumbered list.  Vertical list in which items are not marked by either numbers or  bullets. uppercase.  Capital letters. widow.  The last line of a paragraph that appears alone at the top of a page. Sometimes also refers to an  orphan. x-ref.  Short for  cross-reference.

Wednesday, November 6, 2019

Long MLK Analysis Essay

Long MLK Analysis Essay Long MLK Analysis Essay Curtis Long COMM 300 MLK Analysis This paper will analyze and discuss the â€Å"I have a dream speech† by Dr. Martin Luther king Jr. which was presented in 1963 at the Lincoln Memorial. The speech is about the failed promises of equality for all, focusing mainly on blacks. The speech culminated a civil rights march on Washington in an attempt to secure rights for African-Americans. The march, King's speech, and other boycotts and protests eventually led to the Civil Rights Act of 1964, which outlawed many aspects of discrimination. The reason that the speech had such a massive impact is due to the tense social mood of the time and it gave black activists a vision for the future. It hit directly into the hearts and minds of white and blacks across America, and made people willing to change history. In just 17 minutes, Dr. King influenced and informed generations and generations of people about the racial inequality. According to almost all scholars, the seventeen-minute speech is a masterpiece of rhetoric usage . He referred to many other famous speeches and documents, including the Declaration of Independence, the Emancipation Proclamation, the United States Constitution, and Lincoln's Gettysburg Address. This is obvious when analyzing the speech as one can notice that King structures his speech to appeal to a large array of audiences and supporting it with the three rhetorical modes of ethos, logos and panthos engraving Dr. King’s name in history. The act was Dr. King’s â€Å"I Have A Dream† speech. This speech was about civil rights and was aimed towards all people in the hopes that one day everyone can live together equally. He also made many references to the economy, by stating that he refuses to believe that the bank of justice is bankrupt. The scene, was the Lincoln Memorial in Washington D.C. This location helped devlier a huge advantage for Dr. King, as Abraham Lincoln issued the Emancipation Proclamation which had freed the slaves, so associating himself with Lincoln he portrayed himself as a great leader, and someone who was a champion for black's rights. This combined with his statement of 100 years later the negro is still not free and is crippled by the manacles of segregation. He also mentions many southern states who were staunchly opposed to desegregation, in particular he mentions Alabama with its vicious racists, with its governor having his lips dripping with the words of "interposition" and "nullification", in an attempt to point out the hate these people have towards blacks. The agent, is Dr. King, who gave the speech. He gave this speech because he wanted equality among races, and worked in order to achieve this goal. hoped that the children that they would see that someday.â€Å"Through his activism, he played a pivotal role in ending the legal segregation of African-American, and following this game changing speech he became the face the movement. The agency, was the change that Dr. King sought out. The change in laws which were oppressing black men and women. He continually repeats that â€Å"I have a dream†, this is to emphasis that equality is not a reality, but that there is hope to achieve his dream. He also mentions

Monday, November 4, 2019

Recycling Research Paper Example | Topics and Well Written Essays - 2000 words

Recycling - Research Paper Example From plastic products to glass, and chemicals such as medicine or paints, a complex of compounds, ceramics and mixtures are today an integrated part of our lives. This paper is not only about describing these commodities and products but also addresses their extraction, usage, re-usage and potential effects on our environment. Quintessentially, this paper on environmental studies discusses modern debate on waste reduction with special emphasis on recycling. In environmental sciences, containing waste hierarchy is defined as the cyclic process of reduction, reuse and recycling of waste material into new products. The potential threats and problems with waste material around us are humongous and cannot be left unaccounted for. Why Recycling? Recycling is a method through which man has enabled himself to live longer in its ambiance. It has empowered him to be cognizant of what potential harm his environment can bear without recycling. It is, therefore, desired to keep the lavishing with some audit and redressing mechanisms. For the sake of environment and human life on earth, the human intellect has been able to define the reduction, reuse and recycling process in its journey towards better living. The first basic â€Å"why† is discussed as we move on with this research. A mix of concerns and benefits can be categorized with the following remarks. Loss of useful contents such as advanced chemical compounds, expensive-to-manufacture contents of a material and other such important elements is one of the main outcomes of recycling. In addition to this primary outcome, a highly concerned matter of reduction in the use of important and depleting fresh raw material is also addressed with the help of recycling. Energy related woos are also somewhat satiated. But the real concern for the environmentalists is the issue of pollution and green house emissions. Scientists have extrapolated the situation to cost humanity 25% of the world population by AD 2100 if the rel entless waste and indifferent attitude towards emissions remains unabated. Those nations that have paid heed to this problem, such as UK, have been able to dedicate their energies in this regard. In 2006–2007 UK was able to recycle 26% of its domestic wastes (FOE, 2008). Pollution and environmental degradation have embarked towards a hodgepodge of potential threats through different routes. One such route is air pollution. It has caused a great deal of trouble to the global climate. Greenhouse emissions have emerged as detrimental as any natural calamity but on a fairly larger scale. The continuous rise in temperature extremities has rendered many areas no more habitable. Further health concerns due to polluted air, such as breathing problems, are endemic in many industrial areas. Another route that pollution has opted for staking man’s life is water pollution. Neonates and others die within days due to a complex nature of pollutants in their drinking water. Terminally ill patients in underdeveloped nations are mainly victims of unclean water. The high morbidity spreads through water usage in these areas. These nations are concerned, but wastes have gained a huge momentum that needs a proper solution to address these detrimental situations. Therefore, a collective effort to understand and implement the solution to wastes is underway. Recycling has now gained huge importance in the wake of continuously deteriorating environmental conditions. Recycling: What and How?

Friday, November 1, 2019

Music from Baroque to Romantic Period Essay Example | Topics and Well Written Essays - 750 words

Music from Baroque to Romantic Period - Essay Example Classical music is a category of music composed and produced in and embedded in the traditions of the western practices and secular music. In addition it is characterized by the use of wind instruments. This period led to the growth of a variety of presentation and style, Piano as the primary keyboard instrument and types of music composition. Music writing on chambers became more common and involved many performers like 8-10, Opera become recognized in countries such as Italy, France and Germany speaking states and humorist opera became common. Major composers during this period were Mozart, Haydn and Beethoven, Clive, Peter. †¨Mozart was classic music composer, conductor and violinist and music teacher between 1719 -1787.Beethoven was a music composer and pianist from Germany and an influential composer world wide. Initially he was not a composer as he spent most of his time playing the piano and violin under the assistance of Joseph Hayden who was an Austrian most famous and creative music composer from 1732-1809 of classic rhymes especially in courts where he sang for rich Hungarians. Due to his significant role he was commonly called father of symphony and string quartet. Further, he was influential in the growth of piano trio and growth of sonata form, Clive, P. Romantic music was distinguished by melody and rhythm, expressive and emotional aspects. In the 19th century it was commonly referred as the period of the period of classical music in Europe since it is the era when Ludwig wrote his Erotic Symphony.